ELECTRA

YOU ROCK, LET’S ROLL

+CHALLENGE: Develop a brand voice that stayed true to their eccentric So Cal roots but didn’t belie their product innovations.

+INSIGHT:  We’re serious about making bikes. Not so serious about riding them.

+RESULT: Five years of sales growth, including the best selling bike in the US (The Townie Ladies 7D).

+SOCIAL CAMPAIGNS AND CONTESTS

+ PRE-ROLL