KANGAROO EXPRESS

THE BATTLE FOR BEAN ST.

+CHALLENGE: Increase sales of Bean St. Coffee in the Raleigh-Durham area.

+INSIGHT: Three of the most competitive universities in the nation are here. And who likes coffee more than college students? So we pit them against each other to see who could pound the most caffeine.

+RESULT: 600% increase in coffee sales, year over year.

+ WEBSITE