OAKLEY

2015 PRODUCT LAUNCH 

+CHALLENGE: Get Oakley’s swagger back with the introduction of three flagship products for 2015. 

+INSIGHT:  The brand had gone awry, coming dangerously close to the mainstream. Get back to what made Oakley, Oakley.

+RESULT: A focused brand throughout all channels and a standing ovation at the annual sales conference.

+ PRINT CAMPAIGN