UC IRVINE

THE POWER OF I

+CHALLENGE: Distinguish UC Irvine amongst other UC schools to attract top-notch students, faculty and donors who want to positively impact the world.

+INSIGHT: When each of us has the courage to follow our convictions, together we can make a world of difference.

+RESULT: 50% increase in brand awareness in the region. 25% more applications. Most donations in school history.

+ OUT OF HOME

+ PRINT CAMPAIGN

+ DIGITAL MEDIA