THE POWER OF I
+CHALLENGE: Distinguish UC Irvine amongst other UC schools to attract top-notch students, faculty and donors who want to positively impact the world.
+INSIGHT: When each of us has the courage to follow our convictions, together we can make a world of difference.
+RESULT: 50% increase in brand awareness in the region. 25% more applications. Most donations in school history.
+ OUT OF HOME
+ PRINT CAMPAIGN
+ DIGITAL MEDIA