by JSkiver | Nov 22, 2013 | Ride The Pine
ESPN Monday Night Football analyst Jon Gruden is staring a brand new Hooters video that was released on YouTube yesterday. The setting for the commercial is “Hoot Camp” which is a parody of Gruden’s QB Camp segment that airs before the NFL Draft. Gruden challenges... by JSkiver | Nov 22, 2013 | Yahoo Sports
This commercial is great, and not just because it prominently features a Hooters waitress. Jon Gruden has hit gold with an annual offseason feature, his “QB camp” series with incoming rookie quarterbacks. The former coach and current ESPN analyst grills... by JSkiver | Nov 22, 2013 | CBS Sports
If you were watching Jon Gruden’s QB Camp in April and hoping that one day he would do something similar, but with a Hooters girl instead, you’re in luck because that day is here. In this 30-second commercial for Hooters, Gruden takes one of the Hooters... by JSkiver | Nov 22, 2013 | Hooters
Hooters is partnering with Super Bowl-winning head coach and analyst on ESPN’s Monday Night Football, Jon Gruden this football season. Coach Gruden worked as a cook at Hooters before his coaching career began. He worked his way up the coaching ranks before an 11 year... by JSkiver | Nov 22, 2013 | Business Insider, Seattle PI
NFL analyst and former coach Jon Gruden puts a Hooters waitress through her paces in a new ad for the macho restaurant chain. The ad plays on Gruden’s “QB Camp” segments on SportsCenter, in which the Super Bowl-winning coach and former Hooters oyster... by JSkiver | Nov 22, 2013 | Sunbelt Food Service
Hooters of America LLC has launched a new advertising campaign and has selected Skiver Advertising as its new advertising agency of record. Skiver’s first effort as AOR was to launch the “Step Into Awesome” campaign to showcase the innovation taking place at Hooters,... by JSkiver | Nov 22, 2013 | MediaPost
As it marks its 30th anniversary, Hooters has ramped up its social media efforts significantly to support a brand overhaul that commenced a year ago. Privately held Hooters originated the buxom-waitresses concept and (with more than 350 locations in 44 states and 412... by JSkiver | Nov 22, 2013 | BizReport
In social, conversation is king, and a new agency on the block is helping brands build better social conversations from the ground up. Last year restaurant brand Hooters tapped Skiver Advertising to help them make a great impact on the social space. by JSkiver | Nov 22, 2013 | Orange County Business Journal
Newport Beach-based advertising agency Skiver Advertising was named agency of record for restaurant operator Hooters of America LLC. The agency’s work for Atlanta-based Hooters debuts today with the launch of the ad campaign called “Step Into... by JSkiver | Nov 22, 2013 | Atlanta Business Chronicle
Hooters of America LLC hired Skiver Advertising as its new advertising agency of record and started a new ad campaign. The Atlanta-based restaurant chain said the new “Step Into Awesome” campaign launched Monday with a series of commercials targeting sports broadcast...