by JSkiver | Nov 22, 2013 | USA Today
Once upon a time, before he was a Super Bowl-winning football coach, Jon Gruden was a cook at Hooters. He’s since become a company spokesperson, though he’s not a particularly good one. In Gruden’s latest Hooters commercial, he grills a waitress on football trivia, as... by JSkiver | Nov 22, 2013 | Ad Week
Possibly in an effort to prove it’s more than a Chuck E. Cheese for misogynists, Hooters hired Skiver Advertising for its new “Step Into Awesome” ad campaign. The work, including these “Burrito” and “Big Fan” TV spots,... by JSkiver | Nov 22, 2013 | Forbes
Hooters launched a new ad campaign called “Step Into Awesome” yesterday in an effort to bring back in its “infrequents,” guests who have gone to a restaurant in the past but not recently. Created by Skiver, the campaign of three television spots will also have major... by Rob Pettis | Feb 14, 2012 | Just Thinking
It’s Valentine’s Day. A time for love, romance and last minute trips to the florist. Pro-tip: Don’t buy carnations. Trust me on that one. And while you’re driving around, racking your brain over what else to get your sweetie, think about what you’ve done for your... by Rob Pettis | Jan 31, 2012 | Just Thinking
Skiver Advertising moved offices last year to accompany our growing staff and to get a little closer to the Pacific. We’re now smack dab in the middle of Lido village, right across from the Lido Theater and walking distance from some amazing restaurants and watering... by Rob Pettis | Jan 6, 2012 | Just Thinking
Welcome to the new Skiver blog. We’ve got a brand new website so we decided it was time to update the blog as well. And that means actually, you know, blogging. We were a little light on content last year, but we promise to do better. It’s one of our resolutions along... by Rob Pettis | Oct 5, 2011 | Just Thinking, Mobile
I’m sure you’ve been asked if you’re going to buy the new iPhone that was just announced. It promises to be faster, lighter, with a better camera, better battery life and runs on the tears of a unicorn. But I’m asking myself do I really need one? Or am I just being... by Rob Pettis | Nov 15, 2010 | Just Thinking
Now that the endless barrage of midterm political commercials are over, I’ve been thinking. Can regular, respectable businesses take a cue from these hucksters? Maybe Pepsi should start throwing some good old-fashioned fear and negativity Coke’s way. Pepsi’s logo is... by Rob Pettis | Jul 29, 2010 | Just Thinking
Nothing ruins a good idea faster than bad execution. Happens all the time. It’s tragic. We know the idea is king. We talk about it all the time. It’s burned into the young minds of ad students across the land. Concept, concept, concept. And for good reason. Without an... by Rob Pettis | Jun 21, 2010 | Just Thinking
Despite what the facilitator in the brainstorming meeting told you, there are bad ideas. Horrible ones. I’ve had tons of them. You usually know it soon after you’ve said it out loud, or written it down. You get that gut feeling that this has been done to death, or...