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Hooters Dives Into Social Media

As it marks its 30th anniversary, Hooters has ramped up its social media efforts significantly to support a brand overhaul that commenced a year ago. Privately held Hooters originated the buxom-waitresses concept and (with more than 350 locations in 44 states and 412...

Jon Gruden stars in the worst Hooters commercial

Once upon a time, before he was a Super Bowl-winning football coach, Jon Gruden was a cook at Hooters. He’s since become a company spokesperson, though he’s not a particularly good one. In Gruden’s latest Hooters commercial, he grills a waitress on football trivia, as...