Hooters is partnering with Super Bowl-winning head coach and analyst on ESPN’s Monday Night Football, Jon Gruden this football season. Coach Gruden worked as a cook at Hooters before his coaching career began. He worked his way up the coaching ranks before an 11 year stint as head coach for the Oakland Raiders and then the Tampa Bay Buccaneers. In the first year as head coach for the Buccaneers he led them to win Super Bowl XXXVII. The ads, which kick-start the fall football season, declare Hooters as the place to go for great food, high-definition football and the world-famous Hooters Girls.