Hooters Hypes ‘Innovation’ In Latest Ad Campaign

Hooters launched a new ad campaign called “Step Into Awesome” yesterday in an effort to bring back in its “infrequents,” guests who have gone to a restaurant in the past but not recently. Created by Skiver, the campaign of three television spots will also have major promotion in the franchise’s restaurants, with marquees outside and various products such as bar coasters encouraging patrons to share stories and feedback under a hashtag of the campaign’s name; a micro website under development will host that consumer response.