by Rob Pettis | Nov 15, 2010 | Just Thinking
Now that the endless barrage of midterm political commercials are over, I’ve been thinking. Can regular, respectable businesses take a cue from these hucksters? Maybe Pepsi should start throwing some good old-fashioned fear and negativity Coke’s way. Pepsi’s logo is... by Rob Pettis | Jun 21, 2010 | Just Thinking
Despite what the facilitator in the brainstorming meeting told you, there are bad ideas. Horrible ones. I’ve had tons of them. You usually know it soon after you’ve said it out loud, or written it down. You get that gut feeling that this has been done to death, or...