Del Taco
Crispy Chicken Launch
Challenge
Launch new Crispy Chicken Tacos. During a pandemic.
Insight
Crispy Chicken was getting popular everywhere. How do we own Crispy in a memorable way? Answer: Crys P. A Genre-jumping singer with a love of crispy chicken and some misplaced confidence.
Creative
TV, Digital, Social, PR
Results
Del Taco’s most successful new product launch in over 10 years.

