Del Taco

Crispy Chicken Launch

Challenge

Launch new Crispy Chicken Tacos. During a pandemic.

Insight

Crispy Chicken was getting popular everywhere. How do we own Crispy in a memorable way? Answer: Crys P. A Genre-jumping singer with a love of crispy chicken and some misplaced confidence.

Creative

TV, Digital, Social, PR

Results

Del Taco’s most successful new product launch in over 10 years.