Del Taco

Del Yeah!

Challenge

An iconic brand had become a little stale, ironically as they focused on freshness for years. Breathe some life back into it and attract a younger audience without alienating the longtime fans. 

Insight

Fresh doesn’t have to be boring, and food can be fun. 

Creative

TV. Radio. Social. In-Store. Email. PR.  

Results

Sales through the roof. Stock price has doubled. Social numbers up. We can’t take all the credit obviously, but we’ll try.