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Electra Bikes

You Rock, Let’s Roll!

 

Challenge

Develop a brand voice that stayed true to their eccentric So Cal roots but didn’t belie their product innovations.

Insight

We’re serious about making bikes. Not so serious about riding them.

Creative

Print, social campaigns & contests, video

Results

Five years of sales growth, including the best selling bike in the US (The Townie Ladies 7D).

Avetta - Logo
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Electra - Loft
Electra - Social