Kangaroo Express
The Battle for Bean Street
Challenge
Increase sales of Bean St. Coffee in the Raleigh-Durham area.
Insight
Three of the most competitive universities in the nation are here. And who likes coffee more than college students? So we pit them against each other to see who could pound the most caffeine.
Creative
TV, In-store, Out-of-home, Radio, Website design
Results
600% increase in coffee sales, year over year.
