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Kangaroo Express

The Battle for Bean Street

 

Challenge

Increase sales of Bean St. Coffee in the Raleigh-Durham area.

 

Insight

Three of the most competitive universities in the nation are here. And who likes coffee more than college students? So we pit them against each other to see who could pound the most caffeine.

 

Creative

TV, In-store, Out-of-home, Radio, Website design

 

Results

600% increase in coffee sales, year over year.