Live Nation
Save Live Music
Challenge
The iconic Irvine Meadows Amphitheater was closing after 35 years. We needed to put pressure on City Council to approve a new Amphitheater.
Insight
Live music is vital to our cultural, economic, and social well-being. Don’t take our word for it. Listen to the people.
Creative
Branding, Video, Social, PR, Experiential
Results
Grassroots campaign gathered over 40,000 qualified emails, with no paid media. Most importantly, the new venue was approved!




