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Oakley

Product Launch

Challenge

Get Oakley’s swagger back with the introduction of three flagship products for 2015.

Insight

The brand had gone awry, coming dangerously close to the mainstream. Get back to what made Oakley, Oakley.

Creative

Print, Video, Environmental graphics

Results

A focused brand throughout all channels and a standing ovation at the annual sales conference.

Oakley - Showroom
Oakley - Ad 3
Oakley - Rise
Oakley - Prizm