UC Irvine

Power Of I

Challenge

Distinguish UC Irvine amongst other UC schools to attract top-notch students, faculty and donors who want to positively impact the world.

Insight

When each of us has the courage to follow our convictions, together we can make a world of difference.

Creative

TV, Print, Out-of-home, Digital

Results

50% increase in brand awareness in the region. 25% more applications. Most donations in school history!