UC Irvine
Power Of I
Challenge
Distinguish UC Irvine amongst other UC schools to attract top-notch students, faculty and donors who want to positively impact the world.
Insight
When each of us has the courage to follow our convictions, together we can make a world of difference.
Creative
TV, Print, Out-of-home, Digital
Results
50% increase in brand awareness in the region. 25% more applications. Most donations in school history!

